Yogesh Chander Deveshwar
From Indpaedia
Y.C.Deveshwar
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A profile
The master strategist transformed the Rs.33,238-crore ITC by reducing its dependence on revenues from cigarettes through a successful diversification into hospitality and foods, with non-tobacco business comprising more than 58 per cent of total revenues at present.
ITC has beaten the investment blues, and has 65 new projects on the ground, including hotels and consumer goods manufacturing factories.
Leading from the front
Fiercely loyal to ITC brands-wears Wills Lifestyle, uses Essenza Di Wills, Fiama and Vivel personal care products.
Right in retrospect
"I am happy that we did not take note of the dissenting voices opposing the company's move to branch out in other areas besides tobacco."
