Digital media: India

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Government rules, regulations

2021

Swati.Mathur, February 26, 2021: The Times of India

OTT platforms like Netflix, Disney Hotstar and Amazon Prime will have to provide age-related classifications as part of a mandatory code of ethics for online curated content under the government’s new guidelines.

The rules, notified by the IT ministry, said all content transmitted, published or exhibited by OTT platforms will be classified on the basis on the nature and type of content, and will be divided into five categories — suitable for universal (U) viewing, for ages 7 and above (U/A 7+), 13 and above (U/A 13+), 16 and above (U/A 16+), and Adult (A).

After repeated instances of having run foul of public sentiment and political sensibilities in the past few months, all OTT content, the new rules mandate, will require platforms to consider, before exhibiting content, “implications of any content… and shall exercise due caution and discretion in relation to… content which affects the sovereignty and integrity of India… threatens, endangers or jeopardises security… is detrimental to India’s friendly relations with foreign countries… is likely to incite violence or disturb the maintenance of public order”. The content classification, the rules said, will also identify content on the basis of themes and message, violence, nudity, sex, language, drug and substance abuse, and horror, and will have to be displayed prominently along with an advisory for viewers’ discretion.

I&B minister Prakash Javadekar said publishers of online curated content who show content classified as U/A 13+ or higher must also ensure that access control mechanisms, including parental locks, are made available for such content. Implementation of appropriate access control measures also include measures to improve accessibility of online curated content by persons with disabilities. The rules also direct publishers to consider India’s multi-racial and multi-religious context and exercise “due caution and discretion” when featuring the activities, beliefs, practices, or views of any racial or religious group.

Public sentiment, political sensibilities

The 2021 rules, regulations for digital media in India
From: Swati.Mathur, February 26, 2021: The Times of India

See graphic:

The 2021 rules, regulations for digital media in India