Kabali
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Craze spreads from India to Dubai
Jul 19 2016 : The Times of India (Delhi)
The lyrics to the `Kabali' song `Neruppu da' (`I am fire da') couldn't have said it better. As the countdown to the film’s release began, Kabali fever started spreading like wildfire across Chennai, taking on several avatars from puppy love to a flight of fancy , a gastro gobble to a television deluge. [And all this despite the lukewarm reception of the Thalaivar’s last few films.]
Chennaiite G Shiva, 25, an ardent Rajinikanth fan, has kickstarted proceedings in his house by naming his little pup Kabali.
AirAsia India, the official airline partner of Kabali, came out with a new rebranded aircraft with a livery dedicated to the Rajinikanth-starrer, while Airtel announced spe cial packages to promote the film. Closer to the road, autorickshaws started embellishing themselves with Rajini posters, some offering free rides to fans who wanted to get to the theatre on time.
At Grand by GRT Hotels in Chennai, self-confessed Rajini fan Vikram Cotah came up with an innovative gastronomic experience. The Rajini movie ` Aadu Puli Attam' has inspired a seafood and paya (goat trotters) dish. “The literal translation of `aadu' means goat, `puli' is tiger and `attam' is play; so we have a dish that is a play between tiger prawns and goat paya, served with ragi idiappam,“ says Cotah, the company's COO. TV channels down south started airing special `All about Kabali' promos and bulletins analysing and sensationalising every teeney aspect of the making of the film.
Hardcore Rajini fans boked plane tickets in order for the big day . Bharath Aravamudhan, a vice-president at a bank in Dubai, made sure he was in Chennai with friends for the first [4 am] show of Kabali.
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See also the pages on
...for a detailed storyline, updated box office performance, critical reception, pre-release details and 18 images/ photographs/ stills from all songs of Lingaa.
Kabali
