Celebrity List: India

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Contents

2013

Forbes India's 2013 Celebrity 100

Forbes India's 2013 Celebrity 100

 

Rank

Name

Earnings(Rs. in crore)

Money Rank

Fame Rank

1

Shah Rukh Khan

220.5

1

4

2

Mahendra Singh Dhoni

155.32

3

2

3

Salman Khan

157.5

2

3

4

Sachin Tendulkar

94.32

6

1

5

Amitabh Bachchan

147.5

4

5

6

Akshay Kumar

118.13

5

12

7

Virat Kohli

57.31

12

6

8

Ranbir Kapoor

68.58

7

13

9

Katrina Kaif

63.75

8

16

10

Hrithik Roshan

62.5

9

21

11

Deepika Padukone

39.5

18

9

12

Priyanka Chopra

36.57

19

8

13

Kareena Kapoor

56.92

14

23

14

Aamir Khan

32.38

22

10

15

Virender Sehwag

25.64

26

7

16

AR Rahman

50.75

16

24

17

Saif Ali Khan

59.63

10

39

18

Ajay Devgn

58.38

11

37

19

Gautam Gambhir

20.78

33

11

20

Yuvraj Singh

21.6

31

14

21

John Abraham

36.55

20

33

22

Rohit Sharma

16.88

42

17

23

Karan Johar

19.1

37

19

24

Harbhajan Singh

9.06

66

15

25

Sonakshi Sinha

24.42

27

25

26

Pawan Kalyan

57

13

79

27

Suresh Raina

16.16

46

20

28

Ravindra Jadeja

16.58

44

22

29

Pritam

53.5

15

76

30

Rahul Dravid

7.66

70

18

31

Anushka Sharma

25.71

25

38

32

Imran Khan

17.42

40

32

33

Suriya

48.5

17

92

34

Sanjay Dutt

14

49

31

35

Vidya Balan

11.13

61

29

36

Saina Nehwal

9.92

64

30

37

Madhuri Dixit

19.74

36

44

38

Sonu Nigam

17.99

38

42

39

Shikhar Dhawan

6.34

78

26

40

Cheteshwar Pujara

6.57

76

27

41

Ishant Sharma

5.66

81

28

42

Shreya Ghoshal

14.71

48

43

43

Emraan Hashmi

22.43

30

49

44

Abhishek Bachchan

12

57

40

45

Sonam Kapoor

7.61

71

34

46

Shahid Kapoor

11.78

59

41

47

Kamal Haasan

22.67

29

55

48

Zaheer Khan

7.35

72

35

49

Vijay (Tamil star)

32.5

21

80

50

Farhan Akhtar

15

47

45

51

Aishwarya Rai

13.5

51

46

52

Shankar Ehsaan Loy (SEL)

30.63

23

87

53

Anurag Kashyap

1.8

99

36

54

Mahesh Babu

28.96

24

84

55

Arjun Rampal

16.8

43

57

56

Bipasha Basu

11.28

60

48

57

Kajol

20.25

35

70

58

Sunidhi Chauhan

17.66

39

63

59

Yo Yo Honey Singh

10.76

62

53

60

Rohit Shetty

17

41

69

61

Nagarjuna

20.5

34

75

62

Sudeep

13.5

52

61

63

Anil Kapoor

6.13

79

51

64

Amit Trivedi

21.58

32

89

65

Darshan

24

28

98

66

Ranveer Singh

1.69

100

47

67

Prakash Jha

10.33

63

66

68

Ravi Teja

13

54

73

69

Ram Charan

12.67

55

72

70

Ayushmann Khurrana

2.58

96

50

71

Rishi Kapoor

9

67

62

72

Leander Paes

5.26

83

54

73

Sridevi

3.5

90

52

74

Mika Singh

16.23

45

83

75

Irrfan Khan

7.26

73

60

76

Sajid Khan

13.43

53

77

77

Parineeti Chopra

5.36

82

59

78

Vishal-Shekhar

14

50

81

79

Sukhwinder Singh

2.73

93

58

80

Chetan Bhagat

2.6

94

56

81

Navjot Singh Sidhu

5.75

80

64

82

Malaika Arora Khan

12.08

56

78

83

Mahesh Bhupathi

4.63

86

67

84

Sania Mirza

7.1

74

74

85

Shilpa Shetty

2.75

91

65

86

Vijender Singh

2.75

92

68

87

Jeev Milkha Singh

9.18

65

86

88

Shaan

2.58

95

71

89

Salim-Suleimaan

11.94

58

96

90

Prabhu Deva

8.5

69

85

91

Mithun Chakraborty

9

68

94

92

Remo D’Souza

6.95

75

88

93

Kapil Sharma

4.5

87

82

94

Amish Tripathi

6.36

77

93

95

Vir Das

4.8

84

90

96

Ram Kapoor

4.75

85

91

97

Ronit Roy

3.75

89

97

98

Sakshi Tanwar

4.5

88

99

99

Terence Lewis

1.88

97

95

100

Cyrus Broacha

1.83

98

100


The Times of India’s comments

Bollywood's highest earning celebs The Times of India

SRK He's the badshah of Bollywood and rightly so. Apart from his long standing career in the Hindi film industry, his personal life, his controversies, there's another reason why SRK stands out from the crowd. The actor has made it to the Forbes India Celebrity 100 list and there's no guesses for this one! King Khan dominated the list, capturing the Numero Uno position. As of December 31st, the actor makes 220.5 Crore through films and his many endorsements. SRK's last release Chennai Express broke all records at the Box Office and was one of the highest earners of 2013. According to the Forbes list, Shahrukh's revenue is up by 9% this year although he lost out on a few brand endorsements. There's no doubt that Shahrukh Khan is second to none!

Salman Khan- Arch rivals turned friends (at least they are cordial to each other publicly) Salman Khan and Shahrukh Khan both make it to the list. While SRK has been ranked No.1 on the Forbes India Celebrity 100 list, Sallu comes in third after cricketer Mahendra Singh Dhoni who occupies the 2nd position. As of 31st Oct'13, the Dabangg actor rakes in an estimated 157.5 Crore through films and endorsements. Salman has actively been working on his charitable foundation Being Human which contributes to the poor and needy. The actor has had blockbusters to his credit including Dabangg, Dabangg 2 and Ek Tha Tiger to name a few. In terms of popularity, he's ranked third on the list.

Amitabh Bachchan- Big B is a force to reckon with! The legendary actor who went through a slump when his production company ABCL went bankrupt and the actor had to start from scratch. Kaun Banega Crorepati came as blessing in disguise and ever since, there's no looking back for the Shahenshah of Bollywood. One of the highest paid actors of Bollywood, Big B is much in demand when it comes to films, event launches and endorsements. According to the Forbes India Celebrity 100 list, Amitabh Bachchan makes it to the 5th position and as of 31st Oct'13, the actor earns 147.5 Crore. Big B's popularity knows no bounds as he is the most followed Indian celebrity on Twitter.

Akshay Kumar- Khiladi actor Akshay Kumar has appeared in over a 100 Hindi films and has quickly made it to the list of one of India's richest Bollywood celebs. His hard work and persistency has paid off and the actor is said to earn 118.13 Crore as of 31st Oct'13 according to the Forbes India Celebrity 100 list. Khiladi Kumar is ranked 6th on the list and although he does not do as many endorsements as his contemporaries, he still rakes in the moolah! As per media reports, the actor was also the highest tax paying Bollywood celeb in 2013 and made headlines when it was learnt that he paid 18 crores in advance tax. Today, Akshay's as big as any Khan and he's proved that slow and steady wins the race!

Ranbir Kapoor-He's the Kapoor scion and after hit films like Barfi! and Yeh Jawaani Hain Deewani not only has he proved his mettle, but also apparently hiked his fees. Ranbir is the most promising actor of the new generation and it won't be long before he rules the roost in Bollywood. The actor is also raking in the money to make him one of the youngest and richest B'town stars in India. According to the Forbes India Celebrity 100 list (2013), the actor earns an estimated amount of 68.58 Crore as of 31st Oct'13 and makes it to the 8th position on the list. Ranbir Kapoor has many endorsements to his name including big brand names like Pepsi, Nissan, Lays and Oreo. These ads surely help Ranbir make large sums of money. According to a report in India Today, the actor has apparently charged 25 crores to endorse a brand that makes chips. No wonder he makes it to the list!

Katrina Kaif- The Boom girl who entered Bollywood literally with a boom, has climbed the ladder of success in a short span of time. Katrina Kaif is in demand and the lovely lady follows her alleged boyfriend Ranbir Kapoor in the Forbes India Celebrity 100 list, ranking 9th on the list, beating Bollywood beauties like Kareena Kapoor and Deepika Padukone. According to some media reports, Kats allegedly took home 7 crores as her fee for a brand endorsement. As per a report in Daily Bhaskar, the actress makes 1.5 crore a day thanks to her many brand endorsements. According to the Forbes list, the actress makes 63.75 Crore as of 31st Oct'13. While Katrina endorses more brands than she acts in films, the pretty lass is not complaining. After all, with the glitz and glamour, the money matters too!

Hrithik Roshan- He's the superhero of Indian cinema and he's rightly proved that with Krrish 3. This film raked in a lot of money for Hrithik and papa Roshan who seemed to be laughing their way to the bank. But that apart, Hrithik, who is exclusive in his choice of films and brand endorsements, is one of the richest Bollywood stars in India. Hrithik ranks 10th on the Forbes India Celebrity 100 list and as of 31st Oct'13, he earns 62.5 Crore. Further to reports in Forbes, Hrithik has around 10 endorsements to his credit and draws 63 crore from there alone!

Deepika Padukone- Deepika has written off her critics and silenced all those who questioned her worth in Bollywood! The petite actress has been having a good year since 2012. With films like Race 2, Cocktail, Chennai Express, Yeh Jawaani Hain Deewani and Goliyon Ki RasLeela Ram Leela, Deepika's bank balance seems to have gotten fatter. Considered as one of the most bankable stars today, she was the only actress to enter the 500 crore club with the success of her earlier mentioned films. According to the Forbes India Celebrity 100 list, Deepika makes 39.5 Crore as of 31st Oct'13 through films and brand endorsements and ranks 11th on the list, beating many celebs like Kareena Kapoor, Aamir Khan and Saif Ali Khan! Way to go Dips!

Priyanka Chopra- The sultry actress has set her eyes on Hollywood and an international music career. After achieving success in Bollywood, Pee Cee is juggling multiple careers. She's a star and a true diva who is also one of the most hard working celebrities in Bollywood. Priyanka is also a favourite amongst directors and films like Krrish 3 and Agneepath have given the petite actress a reason to smile. Pee Cee aka Piggy Chops is one of the richest Indian celebs and has made it to the Forbes India Celebrity 100 list where she ranks 12th. According to Forbes India, the actress makes 36.57 Crore as of 31st Oct'13. With the way she's expanding her career, we are sure sky's not a limit for her and she will only get richer!

Kareena Kapoor- She's the babe of Bollywood and Kareena Kapoor is one of the most demanding actresses in Bollywood. Bebo has the looks, the talent and a lineage that is envious and a surname she can boast about for years to come. As one of the most sought after actresses in the Hindi film industry, it does not matter whether Kareena delivers a hit or flop as she's always in demand, both in films and in ads. According the Forbes India Celebrity 100 list, Bebo ranks 13th, right below her rival Priyanka Chopra who is positioned at number 12. Bebo earns 56.92 Crore as of 31st Oct'13. It is believed that the Kapoor girl has under 15 brand under her belt has creditable endorsements to her name.

Religion-wise

Hindu/ Jain/ Buddhist 73.5

Muslim 16.5

Christian 7

Sikh 5

Parsi 1

There were 103 celebrities on the 2014 list.

Salim-Suleiman were counted as two.

Kareena Kapoor and Malaika Aurora Khan were not counted as Muslims.

Shahid Kapoor was counted as a 50 per cent Muslim.

Indpaedia was disappointed

when it did not find India’s biggest star and third-most famous celebrity (after Tendulkar and Dhoni) on the list. Perhaps Rajni saar did not earn enough in 2013 to qualify.

2014 Forbes India Celebrity 100 List

2014 Forbes India Celebrity 100 List

 

Rank

Name

Earnings(Rs. in crore)

Money Rank

Fame Rank

1

Shah Rukh Khan

220.5

1

4

2

Mahendra Singh Dhoni

155.32

3

2

3

Salman Khan

157.5

2

3

4

Sachin Tendulkar

94.32

6

1

5

Amitabh Bachchan

147.5

4

5

6

Akshay Kumar

118.13

5

12

7

Virat Kohli

57.31

12

6

8

Ranbir Kapoor

68.58

7

13

9

Katrina Kaif

63.75

8

16

10

Hrithik Roshan

62.5

9

21

11

Deepika Padukone

39.5

18

9

12

Priyanka Chopra

36.57

19

8

13

Kareena Kapoor

56.92

14

23

14

Aamir Khan

32.38

22

10

15

Virender Sehwag

25.64

26

7

16

AR Rahman

50.75

16

24

17

Saif Ali Khan

59.63

10

39

18

Ajay Devgn

58.38

11

37

19

Gautam Gambhir

20.78

33

11

20

Yuvraj Singh

21.6

31

14

21

John Abraham

36.55

20

33

22

Rohit Sharma

16.88

42

17

23

Karan Johar

19.1

37

19

24

Harbhajan Singh

9.06

66

15

25

Sonakshi Sinha

24.42

27

25

26

Pawan Kalyan

57

13

79

27

Suresh Raina

16.16

46

20

28

Ravindra Jadeja

16.58

44

22

29

Pritam

53.5

15

76

30

Rahul Dravid

7.66

70

18

31

Anushka Sharma

25.71

25

38

32

Imran Khan

17.42

40

32

33

Suriya

48.5

17

92

34

Sanjay Dutt

14

49

31

35

Vidya Balan

11.13

61

29

36

Saina Nehwal

9.92

64

30

37

Madhuri Dixit

19.74

36

44

38

Sonu Nigam

17.99

38

42

39

Shikhar Dhawan

6.34

78

26

40

Cheteshwar Pujara

6.57

76

27

41

Ishant Sharma

5.66

81

28

42

Shreya Ghoshal

14.71

48

43

43

Emraan Hashmi

22.43

30

49

44

Abhishek Bachchan

12

57

40

45

Sonam Kapoor

7.61

71

34

46

Shahid Kapoor

11.78

59

41

47

Kamal Haasan

22.67

29

55

48

Zaheer Khan

7.35

72

35

49

Vijay (Tamil star)

32.5

21

80

50

Farhan Akhtar

15

47

45

51

Aishwarya Rai

13.5

51

46

52

Shankar Ehsaan Loy (SEL)

30.63

23

87

53

Anurag Kashyap

1.8

99

36

54

Mahesh Babu

28.96

24

84

55

Arjun Rampal

16.8

43

57

56

Bipasha Basu

11.28

60

48

57

Kajol

20.25

35

70

58

Sunidhi Chauhan

17.66

39

63

59

Yo Yo Honey Singh

10.76

62

53

60

Rohit Shetty

17

41

69

61

Nagarjuna

20.5

34

75

62

Sudeep

13.5

52

61

63

Anil Kapoor

6.13

79

51

64

Amit Trivedi

21.58

32

89

65

Darshan

24

28

98

66

Ranveer Singh

1.69

100

47

67

Prakash Jha

10.33

63

66

68

Ravi Teja

13

54

73

69

Ram Charan

12.67

55

72

70

Ayushmann Khurrana

2.58

96

50

71

Rishi Kapoor

9

67

62

72

Leander Paes

5.26

83

54

73

Sridevi

3.5

90

52

74

Mika Singh

16.23

45

83

75

Irrfan Khan

7.26

73

60

76

Sajid Khan

13.43

53

77

77

Parineeti Chopra

5.36

82

59

78

Vishal-Shekhar

14

50

81

79

Sukhwinder Singh

2.73

93

58

80

Chetan Bhagat

2.6

94

56

81

Navjot Singh Sidhu

5.75

80

64

82

Malaika Arora Khan

12.08

56

78

83

Mahesh Bhupathi

4.63

86

67

84

Sania Mirza

7.1

74

74

85

Shilpa Shetty

2.75

91

65

86

Vijender Singh

2.75

92

68

87

Jeev Milkha Singh

9.18

65

86

88

Shaan

2.58

95

71

89

Salim-Suleimaan

11.94

58

96

90

Prabhu Deva

8.5

69

85

91

Mithun Chakraborty

9

68

94

92

Remo D’Souza

6.95

75

88

93

Kapil Sharma

4.5

87

82

94

Amish Tripathi

6.36

77

93

95

Vir Das

4.8

84

90

96

Ram Kapoor

4.75

85

91

97

Ronit Roy

3.75

89

97

98

Sakshi Tanwar

4.5

88

99

99

Terence Lewis

1.88

97

95

100

Cyrus Broacha

1.83

98

100


2015 Forbes India Celebrity 100 List

2015 Forbes India Celebrity 100 List


1

Shah Rukh Khan

257.5

1

2

Salman Khan

202.75

2

3

Amitabh Bachchan

112

5

4

Mahendra Singh Dhoni

119.33

4

5

Aamir Khan

104.25

7

6

Akshay Kumar

127.83

3

7

Virat Kohli

104.78

6

8

Sachin Tendulkar

40

21

9

Deepika Padukone

59

11

10

Hrithik Roshan

74.5

9

11

Ranbir Kapoor

85

8

12

Rohit Sharma

17.71

46

13

Priyanka Chopra

26.75

29

14

AR Rahman

43.97

18

15

Shahid Kapoor

14.88

52

16

Shikhar Dhawan

19.17

41

17

Kareena Kapoor Khan

52.75

12

18

Katrina Kaif

48.5

15

19

Anushka Sharma

26.83

28

20

Suresh Raina

13.4

54

21

Yuvraj Singh

20.5

38

22

Sonakshi Sinha

13.13

56

23

Madhuri Dixit

19.25

40

24

Ajay Devgn

61

10

25

Ajinkya Rahane

9.78

66

26

Sonam Kapoor

7.06

77

27

Kapil Sharma

15

51

28

Saif Ali Khan

43.55

19

29

Yo Yo Honey Singh

1.5

98

30

Ranveer Singh

29

25

31

Ravichandran Ashwin

8.83

72

32

Sonu Nigam

17.9

45

33

Shreya Ghoshal

9

69

34

Aishwarya Rai Bachchan

48

16

35

Virender Sehwag

5.6

83

36

Mahesh Babu

51.5

13

37

Dhanush

42

20

38

Sania Mirza

13.25

55

39

Saina Nehwal

16.99

47

40

Alia Bhatt

18

44

41

Ravindra Jadeja

8.88

71

42

Allu Arjun

37.5

22

43

Parineeti Chopra

15.25

50

44

Karan Johar

15.5

49

45

Sunny Leone

5.05

86

46

Kamal Haasan

51

14

47

Jacqueline Fernandez

7

78

48

Ishant Sharma

4.07

89

49

Harbhajan Singh

6.45

81

50

Gautam Gambhir

5.75

82

51

Farhan Akhtar

21.88

35

52

N.Santhanam

45

17

53

John Abraham

21.5

36

54

Varun Dhawan

25.75

31

55

Arjun Kapoor

13.88

53

56

Kangana Ranaut

18.63

43

57

Shraddha Kapoor

8.9

70

58

Kajal Aggarwal

10.13

64

59

Abhishek Bachchan

11

62

60

Sunidhi Chauhan

11.1

61

61

Shruti Haasan

8

74

62

MC Mary Kom

9.75

67

63

Vishal-Shekhar

33.27

23

64

Mika Singh

21.02

37

65

Arijit Singh

11.25

60

66

Chetan Bhagat

4.42

88

67

Rajkumar Hirani

23.33

34

68

All India Bakchod (AIB)

5.5

84

69

Rajinikanth

25

32

70

Kabir Khan

19.33

39

71

Suriya

32

24

72

SS Rajamouli

26

30

73

Anurag Kashyap

8

75

74

Ravi Teja

12.5

57

75

Anupam Kher

7.93

76

76

Riteish Deshmukh

1.94

96

77

Prabhas

24

33

78

Irrfan Khan

12.38

58

79

Bipasha Basu

3.66

90

80

Arya

29

26

81

Farah Khan

9.83

65

82

Ajay-Atul

27.5

27

83

Shilpa Shetty

9.75

68

84

Preity Zinta

1

100

85

Leander Paes

1.76

97

86

Salim-Sulaiman

18.7

42

87

Remo D'Souza

6.5

79

88

Prabhudheva

11.5

59

89

Puri Jagannadh

15.67

48

90

Anirban Lahiri

11

63

91

Shaan

3.5

91

92

Sunil Chhetri

1.2

99

93

Rohan Bopanna

3.4

93

94

Navjot Singh Sidhu

3

94

95

Kirron Kher

3.5

92

96

Rohit shetty

4.5

87

97

Amish Tripathi

6.5

80

98

Mithun Chakroborty

8.24

73

99

Vir Das

2

95

100

Malaika Arora Khan

5.5

85

 

2016 Forbes India Celebrity 100 List

2016 Forbes India Celebrity 100 List

 

Rank

2016

 

Name

Earnings

(In Rs. crore)

Fame

Rank

1

Salman Khan

270.33

2

2

Shah Rukh Khan

221.75

3

3

Virat Kohli

134.44

1

4

Akshay Kumar

203.03

11

5

Mahendra Singh Dhoni

122.48

4

6

Deepika Padukone

69.75

8

7

Sachin Tendulkar

58

6

8

Priyanka Chopra

76

9

9

Amitabh Bachchan

32.62

5

10

Hrithik Roshan

90.25

12

11

Kapil Sharma

30.17

7

12

Ranveer Singh

67.42

38

13

AR Rahman

37.5

14

14

Aamir Khan

10

15

Arijit Singh

60.15

42

16

Rohit Sharma

24.17

17

17

Yuvraj Singh

16

13

18

Sonam Kapoor

20.7

16

19

Ranbir Kapoor

55.5

60

20

Sonakshi Sinha

16.37

15

21

Shahid Kapoor

16.25

18

22

Madhuri Dixit-Nene

17.2

20

23

Shikhar Dhawan

17.73

21

24

Jacqueline Fernandez

19.13

23

25

Katrina Kaif

33.5

41

26

Suresh Raina

12.21

22

27

Ravichandran Ashwin

15.55

24

28

Shreya Ghoshal

9.78

19

29

Sania Mirza

14.58

28

30

Rajinikanth

35

53

31

Saina Nehwal

20.18

31

32

Sunny Leone

10.7

27

33

Mahesh Babu

42

74

34

Ajinkya Rahane

11.68

30

35

Ravindra Jadeja

7.53

26

36

Anushka Sharma

15.25

33

37

Sonu Nigam

10

29

38

Kareena Kapoor-Khan

35.67

65

39

Gautam Gambhir

11.69

32

40

Chetan Bhagat

22.75

46

41

Virender Sehwag

2.95

25

42

Alia Bhatt

17.83

40

43

Allu Arjun

27

59

44

Harbhajan Singh

10.29

35

45

Shraddha Kapoor

10.91

36

46

Shruti Haasan

6.9

34

47

Dhanush

28

66

48

Karan Johar

16.8

49

49

Kamal Haasan

32

78

50

Varun Dhawan

25

63

51

Suriya

38.5

93

52

Farhan Akhtar

15.61

52

53

Kajal Aggarwal

6

37

54

John Abraham

18.63

57

55

Junior NTR

36

89

56

Mika Singh

23.77

67

57

Parineeti Chopra

6.13

39

58

Kangana Ranaut

26.25

76

59

Sunidhi Chauhan

9.03

47

60

Vishal-Shekhar

23.85

77

61

Vijay

24

81

62

PV Sindhu

3.42

43

63

Arjun Kapoor

13.25

58

64

Riteish Deshmukh

6.35

48

65

Anil Kumble

7.55

50

66

Abhishek Bachchan

4.48

45

67

Ram Charan

26

86

68

Anupam Kher

6.08

51

69

Saif Ali Khan

20.13

80

70

Ajay Devgn

8.1

56

71

Bipasha Basu

0.5

44

72

Vikram

32

98

73

Sanjeev Kapoor

21.5

83

74

Sidharth Malhotra

9.63

62

75

Sanjay Leela Bhansali

17.83

82

76

Nargis Fakhri

3.83

54

77

Navjot Singh Sidhu

6.3

61

78

Shilpa Shetty

11.8

70

79

Diljit Dosanjh

10.58

71

80

Sakshi Malik

0.3

55

81

Badshah

19.45

90

82

All India Bakchod (AIB)

9

73

83

Shankar-Ehsaan-Loy

5.75

68

84

Shaan

8.27

75

85

Leander Paes

1.78

64

86

Remo D'Souza

7.33

79

87

Anurag Kashyap

1.06

69

88

MC Mary Kom

2.85

72

89

Anirban Lahiri

12.85

92

90

Prabhudheva

6.5

84

91

Imtiaz Ali

8.25

87

92

Ashutosh Gowariker

10.5

95

93

Devdutt Pattanaik

10.25

96

94

Vir Das

3.75

85

95

Malaika Arora Khan

4.4

88

96

Neeraj Pandey

6.75

94

97

Arbaaz Khan

5.3

91

98

Bharti Singh

8.8

99

99

Sonali Bendre Behl

6.5

97

100

Krushna Abhishek

5.5

100

 

2017: Duff & Phelps’ Celebrity Brand Values in India

Duff & Phelps Issues Report on Celebrity Brand Values in India - Virat Kohli replaces Shah Rukh Khan as most valuable celebrity brand | Thursday, Dec 21, 2017


On December 21, 2017, Duff & Phelps, the global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India. In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand. Kohli, along with Deepika Padukone and Ranveer Singh, lead the ascent of the millennials to the top of the rankings.

“For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma,” said Varun Gupta, Duff & Phelps Managing Director and Region Leader - India, Japan and Southeast Asia.

“In addition to Kohli, other young celebrities such as Alia Bhatt, Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year,” Mr. Gupta added.

“While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at US$180 million, account for almost a quarter of the total celebrity brand value of the top 15,” said Aviral Jain, Duff & Phelps Director.

The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.

Key findings from the report include:

Overall brand value of the top15 celebrities is US$712 million.

Virat Kohli tops the list with brand value of US$144 million, followed by Shah Rukh Khan (US$106 million), Deepika Padukone (US$93 million), Akshay Kumar (US$47 million) and Ranveer Singh (US$42 million).

New entrants to the top15 celebrities included Varun Dhawan debuting at number 10 and P.V. Sindhu at number 15.

Millennials currently endorse 64 percent of the total brands endorsed by the top15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers included personal care, food and beverages, automobiles, smartphones and clothing.

The top 15

Celebrity Name

2017 Brand Rank

Brand Value ($ Million)

2016 Brand Rank

Virat Kohli

1

$144

2

Shah Rukh Khan

2

$106

1

Deepika Padukone

3

$93

3

Akshay Kumar

4

$47

13

Ranveer Singh

5

$42

7

Salman Khan

6

$39

4

Hrithik Roshan

7

$38

8

Amitabh Bachchan

8

$36

10

Alia Bhatt

9

$34

14

Varun Dhawan

10

$32

New

Ranbir Kapoor

11

$27

6

Priyanka Chopra

12

$22

5

Mahendra Singh Dhoni

13

$21

9

Anushka Sharma

14

$16

12

P.V. Sindhu

15

$15

New

 

See also

Celebrity List: India //

Rich list of film artistes: India

Rich List: India // Rich List: Nepal

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